About Us

About Us

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iThrive Health integrates the following entities passionate about your health

Village Green Apothecary is a Personalized Health and Nutrition Company. VGA is here for you with experienced health employees just for you. VGA has been an integrative pharmacy, compounding lab, and resource providing individualized solutions and advice since 1965. Located in Bethesda, MD across from the National Institute of Health, Village Green has nutritionists, naturopaths, chemists, lab technicians, pharmacy specialists and friendly service personnel supporting the IQYOU health system and the integration of the custom IQYOU supplement program.

Igniting the Personalized Health Revolution

sickbook From Sick Care to Thriving. You don’t have to accept “the System” of what healthcare has become: a sick-care system vs. a wellness-care system. You’re now empowered by knowledge, by solutions and by choices. You can now become an active participant in your own health and feel the results!

Village Green has always taken a different approach to your health by finding unique solutions customized to your unique needs. Now with IQYOU everyone can participate.

“The health statistics in this country are dismal, at best, and we can play a huge role in changing those statistics. You don’t have to follow the path if you have the secret ingredient to change that path. It’s an exciting new time. IQYOU is that secret ingredient”.

                            Marc Isaacson, President of iThrive Health

Compounding Lab Expansion: We expanded our custom compounding lab in 2012 to be one of the largest in the country. Now available for individuals, physicians and veterinarians needing unique formulations for nutrients and prescriptions.

Our Flagship Mega Store: The retail store renovations completed in the fall of 2012 made Village Green the only nutrition and supplement store of its kind in the country showcasing over 10,000 individual health products for both consumers and physicians (including the VGA Brands Pathway and Sinus Survival).

Dan Gay Introduces Cloud-Based Services: Dan joined Village Green as the Chief Marketing Officer in 2011. A veteran in technology, customer engagement and customer growth expansion, has been instrumental in expanding Personalization to On-line programs. Mr. Gay facilitated the acquisition of Sinus Survival to offer unique solutions to one of the most common health conditions. Working with the VGA team, Dr. Rob Ivker, author of best-selling Sinus Survival and retained Medical adviser, and outside developers, Mr. Gay created the Sinus Survival self-educational program in 2011. This was the first on-line educational program of its kind to benefit the 40 million sinus sufferers in the U.S.

See Dan’s Speaker and Lecture Bio Click Here>>

The Introduction of IQYOU: Changing Our Approach to Better Health Forever.

Now after 12 years of scientific and program development and 4 years of testing with physicians and corporate wellness, VGA introduced this revolutionary health tool in 2014. This introduction will make the promise of
Individualization to everyone: including our customers, consumers and practitioners. IQYOU will change:

  • our health habits
  • the way we think about health
  • how we feel
  • health from sick-care to well-care
  • how we target conditions

It will empower each individual to now take an active role in their health. Think of having your own personalized super-computer sifting through hundreds of thousands of research and clinical references reviewing your entire health profile to provide on-going solutions just for you. Now think of what your doctor can do with that information. It will empower practitioners to review solutions, versus researching for answers.
We believe that fueled with knowledge, solutions and supporting tools, everyone can make better informed choices eliminate symptoms, feel your best and live your healthiest life possible.

The IQYOU Development Story: Dr. Joseph E. Pizzorno joined VGA as a non-managing Director in 2013. Dr. Joe Pizzorno is one of the world’s leading authorities on science-based natural medicine. Dr. Pizzorno was appointed by President Clinton in December 2000 to the White House Commission on Complementary and Alternative Medicine Policy and by President Bush’ administration to the Medicare Coverage Advisory Committee in November 2002.

Dr. Pizzorno lectures to physicians and health institutions around the world. “Dr. Joe” as he is referred, was the founder of Bastyr University in Seattle, the first university for science-based functional medicine. Bastyr is the leading naturopathic and integrative university in the country. Dr. Pizzorno Editor, Integrative Medicine: A Clinician’s Journal, Chair, Board of Directors, Institute for Functional Medicine. He is a physician, educator, researcher and expert spokesperson giving lectures around the world. He is a member of the scientific review board of the Gateway for Cancer research. He has been the recipient of numerous awards and honors for his academic, professional and public leadership. Dr. Pizzorno is the co-author of the internationally acclaimed Textbook of Natural Medicine, the best-selling Encyclopedia of Natural Medicine (1,200,000 copies in six languages), and six other books.

Additional information about Dr. Pizzorno can be found at www.drpizzorno.com

Dr. Pizzorno’s background in research and in medical practice led him to expand on the promise of Functional Medicine and Integrative Medicine. The key premise of Functional medicine is to address dysfunctions and deficiencies that can cause ill-health, the precursor to chronic conditions and disease. By looking at an individual’s whole picture, specific solutions can bring balance and optimal health to: feel better, live with fewer symptoms and live a healthier life.

By marrying scientific research, clinical studies and a state-of-the-art artificial intelligence engine, Dr. Pizzorno’s team of scientists, doctors, and developers have been able to provide the latest solutions in a simplistic way to physicians, health practitioners and corporate wellness clients. What are the results? The statistics for health improvement from this system have been dramatic. Over 4 years, 8,000 individuals have used the system. Average Health Scores have improved each of the last four years, with tremendous changes to individual health.

Because the system is ever-changing, updated with the latest discoveries and the most relevant research and studies are narrowed to simple solutions to you, you’ll always have the latest road-map to your best health. (See How it Works Here)

The system will change how we manage our day-to-day health. It will change how a physician treats a patient. It will integrate a long-term collaboration with you and your health professionals. It will save money, create better outcomes and provide the roadmap to live better.